forte_forte aims at dissolving the distance between the clothes and the person, putting
emotions and sensations at the center. emotional authenticity is the character that defines
the project, which stemmed from the brotherly bond between giada and paolo forte. 
the story began in 2002 with a small collection of hand–finished t–shirts. grown in the
fashion business, the forte brothers hail from veneto, one of the manufacturing districts in
which made in italy has taken its shape and identity over the years, turning the artisanal
process into an industrial one while keeping intact its values and peculiarities.
today the collection is distributed internationally. main markets are italy, europe, the united
states and japan. forte_forte maintains its headquarters in veneto: the sentimental,
artisanal and industrial ties with the territory are essential, as they shape the brand’s
identity. the collection has grown over the years into a complete proposal made of
beautiful materials left free to express their personality. colors are refined, pure forms
welcome the body without constraints. light imperfections emphasize honesty and
humanity. the same traits and personality define the boutiques opened since 2018 in
milan, paris, london, tokyo, madrid, rome, forte dei marmi, cannes, los angeles and puerto
banus and seul. a narration of emotional spaces full of echoes and suggestions. places that are never overbearing, that welcome and caress, dissolving the distance between the space and the
person. forte_forte is a hub of sensations and emotions permeated by a sense of timeless
classicism. it keeps evolving, staying true to the spirit of the beginnings.

Join us at our Soho store from Tuesday, October 29th to Sunday, November 3rd to shop up to 70% off at the Forte Forte Sample Sale!